"This is the essence of intuitive heuristics: when faced with a difficult question, we often answer an easier one instead, usually without noticing the substitution."
"A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from the truth."
"You are more likely to learn something by finding surprises in your own behavior than by hearing surprising facts about people in general."
“Without extraneous words or phrases or clauses, there will be room for implication.”
"There’s another trouble with meaning. We’ve been taught to believe it comes near the end...Begin in the wrong place, make the wrong turn, And there’s no getting where you want to go. Why not begin where you already are?"
"A cliché isn’t just a familiar, overused saying. It’s the debris of someone else’s thinking,
Any group of words that seem to cluster together “naturally”
And enlist in your sentence.
The only thing to do with a cliché is send it to the sports page
Or the speechwriters, where it will live forever."
"I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do."
"I think different religions are different doors to the same house. Sometimes I think the house exists, and sometimes I don't. It's the great mystery."
"By expecting them to do great things, you can get them to do great things. The original Mac team taught me that A-plus players like to work together, and they don't like it if you tolerate B work."
"People don’t know what they want until you show it to them."
“The most calamitous failures of prediction usually have a lot in common. We focus on those signals that tell a story about the world as we would like it to be, not how it really is.”
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole."
“Do you understand the real reason why your customers choose your products or services? Or why they choose something else instead? How do your products or services help your customers to make progress in their lives? In which circumstances are they trying to make that progress? What are the functional, emotional, and social dimensions of this progress? What is competing with your products and services to address these jobs? Are there competitors outside of those included in the traditional view of your industry?”
"Barack Obama strikes at the heart of our deepest insecurities. He is a good father while many of us aren’t. He wears suits to his job while we wear overalls, if we’re lucky enough to have a job at all. His wife tells us that we shouldn’t be feeding our children certain foods, and we hate her for it—not because we think she’s wrong but because we know she’s right."
"Whenever people ask me what I’d most like to change about the white working class, I say, “The feeling that our choices don’t matter.”"
“Psychologists call it “learned helplessness” when a person believes, as I did during my youth, that the choices I made had no effect on the outcomes in my life.”
"What separates the successful from the unsuccessful are the expectations that they had for their own lives. Yet the message of the right is increasingly: It’s not your fault that you’re a loser; it’s the government’s fault."
"No, emptiness is not nothingness."