About

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I am currently a product manager of analytics at Squarespace in New York City. I focus on delivering actionable insights and analytics to the millions of people, from individuals to small businesses to entrepreneurs shaping the world's most iconic businesses, who have created their websites or online stores on Squarespace. It's really challenging, rewarding, and fun work - ultimately, we're helping our customers make smarter decisions about how to grow their business. (We're hiring!)

Previously, I was a product manager at connected car startup, Automatic Labs (YC S11), where I managed their fleet telematics, automatic smog check (the nation's first!), and data insights products, which empowered everyday drivers and fleet managers with actionable insights about their vehicle health and driving behavior.

Prior to helping start the product org, I was the first business hire at Automatic under the CEO and COO, wearing hats across strategy, marketing, finance, operations and retail. From building Automatic's first financial and operating models, making board decks for two years, running paid acquisition (and finding the gold mine that is podcast sponsorships), and launching Automatic in Apple, Best Buy, Amazon, and Target stores...

 The day we were officially out of beta and shipping Automatic 1.0!

The day we were officially out of beta and shipping Automatic 1.0!

I've learned countless lessons about what it means to scale a tiny 15-person hardware & software startup to 100 people, raise a Series B and then get acquired. The highlight reel of that journey included shipping our beta pre-orders and launching three generations of hardware, three versions of iOS and Android apps, a snazzy web dashboard, the first connected car app store, and an endcap display in every Best Buy store in the country. Having both a 30,000 ft perspective and the ground-level view of day-to-day operations during this growth was one of the great learning experiences (and roller coasters) of my life.

Before Automatic, I was an investment banker primarily doing Tech M&A transactions at Jefferies. I learned how to model in Excel in my sleep, how to craft a compelling story about a company to investors, and developed a love for keyboard shortcuts.

I'm a proud Bay Area native and double majored in Environmental Economics and Policy, and Technology, Energy and Society at UC Berkeley. That second major doesn't really exist at Cal - there's an amazing Interdisciplinary Studies program for rebels like me who want to create their own major. I combined all the classes I really wanted to take (including some fascinating graduate courses in the Energy and Resources Group) and wrote a senior thesis on the failure of mass transportation and the advent of car-sharing. This was in the hay day of the first carsharing program in the Bay Area, CityCarShare, right around the time Uber and Lyft were founded and it was still pretty crazy to get in a strangers' car.

In my spare time, I love eating (Yelp Elite!), dancing and watching ballet (as part of the American Ballet Theater Junior Council!), playing squash, exploring new cities (Berlin is a new favorite), hiking (trekking 80 miles of the Tour du Mont Blanc was one of my fondest memories), relaxing in tea lounges (Samovar in SF, The Hideout Chai Bar and 29B Teahouse in NYC are favorites) and working from coffee shops (cataloguing favorites at www.wfcoffeeshop.com). If it's any indication for my love of tea, most of my recent birthday and holiday gifts from my partner have been teaware, and I'll never forget the time he brought home eight pounds of tea from China and Taiwan. Someday, I hope to open my own tea lounge.